Vanessa Smith is a technology executive with more than 25 years of experience across sales, go-to-
market, and operational leadership functions. As President of ServiceNow.org, Vanessa is building a
business focused on delivering the power of technology to non-profit organizations solving the
world’s greatest challenges.

Joining ServiceNow in September 2020 as SVP of the Strategic Go-to-Market organization, she led teams across Business Value, Industries, and Top Accounts, later expanding to Solution Sales.

Prior to ServiceNow, Vanessa spent 16 years at SAP. Most recently, she was the Managing Director of SAP’s SuccessFactors business in North America, responsible for driving Human Capital Management sales and go-to-market strategy, overseeing core operations, including pipeline development, demand management, and revenue growth. Vanessa also served as Chief-of-Staff for former SAP CEO, Bill McDermott.

Vanessa holds an MBA from the University of Maryland and a B.S. in Commerce from the University of Virginia. Vanessa is on the Board of Fastly, Inc. and serves as the Board Chair for Teach for America, Greater Philadelphia region.